Cherrier, Helene; Black, Iain R.; Lee, Mike - In: European Journal of Marketing 45 (2011) 11/12, pp. 1757-1767
Purpose – This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through … who intentionally practise non‐consumption for sustainability were completed. Findings – Two major themes where identified … intersect and represent complementary frameworks in studying non‐consumption. …