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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.
;
Ross, William T.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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