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Search: subject:"nostalgia marketing"
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Nostalgia marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Nostalgia
5
Emotion
4
Advertising effects
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Perceived self-continuity
2
Self-continuity
2
Werbewirkung
2
nostalgia marketing
2
Authenticity
1
Brand extension
1
China
1
Chinese consumers
1
Collective nostalgia
1
Compensatory consumption
1
Conceptual paper
1
Consumer nostalgia
1
Enchantment
1
Ernährungsindustrie
1
Food
1
Food industry
1
Food quality
1
Food safety
1
Gastronomie
1
Hygiene risks
1
Lebensmittel
1
Lebensmittelsicherheit
1
Markentransfer
1
Marketing practices
1
Nostalgia mechanism
1
Personal nostalgia
1
Pho
1
Powerlessness
1
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Undetermined
8
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Article
9
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Article in journal
8
Aufsatz in Zeitschrift
8
research-article
1
Language
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English
9
Author
All
Bluck, Susan
2
Chang, Mark Jaewon
2
Ju, Ilyoung
2
Kim, Jihye
2
Prashar, Sanjeev
2
Rana, Sudhir
2
Raut, Sachin Kumar
2
Abu Bakar bin Abdul Hamid
1
Bi, Sheng
1
Brunk, Katja H.
1
Chen, Huan
1
Dang Nguyen Hai
1
Dung Phuong Hoang
1
Hartmann, Benjamin Julien
1
Hieu Trung Nong
1
Jun, Sung Youl
1
Kim, Kyung Ho
1
Li, Weiwei
1
Lu, Taihong
1
Pang, Jun
1
Park, Hye Kyung
1
Perkins, Andrew
1
Phong Tran Pham
1
Quttainah, Majdi Anwar
1
Tam Minh Tran
1
Teng, Lefa
1
Vy Thanh Ngoc Nguyen
1
Zhao, Guangzhi
1
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Published in...
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International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality and tourism insights
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Management Decision
1
Management decision : MD
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
8
Other ZBW resources
1
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1
Factors affecting restaurant choices for traditional foods among Gen Y and Gen Z : a multigenerational study on Vietnamese "Pho"
Dung Phuong Hoang
;
Dang Nguyen Hai
;
Vy Thanh Ngoc Nguyen
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 868-888
Persistent link: https://www.econbiz.de/10014526825
Saved in:
2
When feeling powerless, we crave nostalgia : the impact of powerlessness on the preference for nostalgic products
Bi, Sheng
;
Pang, Jun
;
Chen, Huan
;
Perkins, Andrew
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 998-1017
Persistent link: https://www.econbiz.de/10015048096
Saved in:
3
The effects of
nostalgia
marketing
on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
4
The transversal of nostalgia from psychology to marketing : what does it portend for future research?
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
; …
- In:
International journal of organizational analysis
30
(
2022
)
4
,
pp. 899-932
Persistent link: https://www.econbiz.de/10013364391
Saved in:
5
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
6
Nostalgia
marketing
and (re-)enchantment
Hartmann, Benjamin Julien
;
Brunk, Katja H.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012152473
Saved in:
7
Nostalgic marketing, perceived self-continuity, and consumer decisions
Ju, Ilyoung
;
Kim, Jihye
;
Chang, Mark Jaewon
;
Bluck, Susan
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2063-2083
Persistent link: https://www.econbiz.de/10011593534
Saved in:
8
Nostalgic marketing, perceived self-continuity, and consumer decisions
Ju, Ilyoung
;
Kim, Jihye
;
Chang, Mark Jaewon
;
Bluck, Susan
- In:
Management Decision
54
(
2016
)
8
,
pp. 2063-2083
important role in the success of
nostalgia
marketing
. As such, advertising designed to directly influence perceived self …
Persistent link: https://www.econbiz.de/10014936327
Saved in:
9
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
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