Vo, Tho Phuoc; Tran, Mai Dong; Ly, Thi Minh Chau - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …' purchase intentions directly. Instead, novelty affects indirectly consumers' purchase intention through impacting perceived …