Ellison, Brenna; Lusk, Jayson L.; Davis, David - In: Journal of Agricultural and Applied Economics 46 (2014) 02
Field experiment data were used to study the effect of numeric calorie labels in two fullservice restaurants …. Ultimately, both field experiments, despite using different experimental designs, reached the same conclusion: the numeric … symbol to the numeric label led to a 67.8-kcal reduction in average calories ordered. Furthermore, results showed restaurant …