Caldeira, Monica; Sottomayor, Miguel; Souza Monteiro, … - Agricultural and Applied Economics Association - AAEA - 2011
of nutrition labels. Understanding industry motivations for simplified nutrition labels use is paramount to scrutinize … perceive consumer’s attitudes to nutrition labels and what motivates their use. We conducted in-depth semi-structure interviews … concerned on whether nutrition labels added value to their business, has a negative impact on sales in certain food categories …