Abernathy, Ty; Adams-Price, Carolyn; Henley, Tracy - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 4, pp. 341-356
toward older adults, who tend to use more medications and suffer from more chronic conditions. Nonetheless, the effectiveness … older and younger adults. Design/methodology/approach – Older adults typically perform more poorly than young adults on … prescription drug advertisements that may or may not be effective with older adults. The component of this study that may be most …