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Search: subject:"online brand communities"
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Social Web
37
Social web
37
Brand management
36
Markenführung
36
Online brand communities
33
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
28
Online-Marketing
28
Beziehungsmarketing
21
Relationship marketing
21
Brand image
19
Markenimage
19
online brand communities
12
Brand
10
Markenartikel
10
Online retailing
10
Online-Handel
10
Brand loyalty
5
Customer engagement
5
Customer integration
4
Kundenintegration
4
Netnography
4
Social capital
4
Sozialkapital
4
Customer retention
3
Kundenbindung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social networking sites
3
Brand community
2
Brand evangelism
2
Brand identification
2
Brand relationships
2
Branding
2
Commitment
2
Communal service delivery
2
Community
2
Consumer engagement
2
Consumer motivation
2
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Online availability
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Undetermined
35
Free
7
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Article
48
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Article in journal
37
Aufsatz in Zeitschrift
37
research-article
6
Article
1
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English
44
Undetermined
4
Author
All
Kumar, Jitender
4
Kumar, Vikas
4
Baldus, Brian J.
3
Arcand, Manon
2
Baudry, Damien
2
Conduit, Jodie
2
Dursun, Yunus
2
Hammerschmidt, Maik
2
Hollebeek, Linda D.
2
Khan, Zoia
2
Khattak, Arif
2
Lambert, Claire
2
Lee, Hsiao-Ching
2
Liu, Chih-Chung
2
Luoma-aho, Vilma
2
Marticotte, Francois
2
Meek, Stephanie
2
Ogilvie, Madeleine
2
Solem, Birgit Apenes
2
Tiruwa, Anurag
2
Voorhees, Clay
2
Wang, Chung-Yu
2
Weiger, Welf H.
2
Wu, Jane Peihsun
2
Xu, Shen
2
Yadav, Rajan
2
Zhang, Qiyuan
2
Zhou, Zhimin
2
Özbölük, Tuğba
2
Adjei, Mavis T.
1
Akdevelioglu, Duygu
1
Alon, Ilan
1
Bang, Nguyen
1
Baxter, Stacey
1
Bilro, Ricardo Godinho
1
Bowden, Jana
1
Bowden, Jana Lay-Hwa
1
Brassier, Pascal
1
Calantone, Roger
1
Calantone, Roger J.
1
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Journal of business research : JBR
6
Journal of global marketing
3
The journal of product & brand management
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Asia Pacific business review
1
Business Horizons
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management Decision
1
Management Dynamics in the Knowledge Economy Journal
1
Management decision : MD
1
Pakistan Journal of Commerce and Social Sciences (PJCSS)
1
Pakistan journal of commerce and social sciences
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
37
Other ZBW resources
6
RePEc
4
EconStor
1
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48
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1
From Korea to the world : women's role as peer-leaders in K-pop transnational
online
brand
communities
Brassier, Pascal
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1324-1348
Persistent link: https://www.econbiz.de/10014426228
Saved in:
2
The dark side of members' heterogeneity within
online
brand
communities
and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
Investigating the impact of
online
brand
communities
on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in
online
brand
communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
I am feeling so good! : motivations for interacting in
online
brand
communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
8
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
9
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
10
Psychological ownership towards
online
brand
communities
driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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