Biclesanu, Isabelle; Anagnoste, Sorin; Branga, Ovidiu; … - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-11
The widespread access to the Internet has undoubtedly changed the way businesses handle their processes and interact with their customers. With the surge of new devices, business models, technologies, and platforms, alongside social media growth and innovative advertising, it became easier to...