Yeboah, Abraham; Agyekum, Ofosu; Owusu-Prempeh, Vida; … - In: Future Business Journal 9 (2023), pp. 1-18
The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The … Qualtrics online survey to examine social presence theory to predict online consumer engagement in the emerging markets. The … between social context, online communication, interactivity, privacy and online consumer engagement. The study also assessed …