Chen, Yan; Li, Xin; MacKie-Mason, Jeffrey - In: Contributions to Economic Analysis & Policy 5 (2006) 2, pp. 1477-1477
We implemented one of the first web-based online field experiments of fund-raising. We embedded our experiment in the Internet Public Library to test four mechanisms: Voluntary Contribution (VCM), Premium, Seed Money and Matching. Although the gift size is not significantly different across...