Shoaib, Muneeza; Sayani, Hameedah - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 12-35
The study aims to investigate the perceptions of the UAE digital natives regarding web vendors, and online privacy and security, that in turn determine their online shopping intentions. Despite exponential growth in e-commerce in the GCC in general and UAE in particular, and favorable economic...