Choi, Youngtae; Thoeni, Andrew - In: European Business Review 28 (2016) 1, pp. 21-38
discover and assess organizational activities. Findings – Findings suggest that many firms did not adopt organizational … implications – The findings point the way for future confirmatory empirical research of organizational activities, top management … activities important for effective social media execution, leading us to the view social media as the “step-child” of corporate …