von Rosing, Mark; Okpurughre, Paul; Grube, Dennis - In: International Journal of Conceptual Structures and … 5 (2017) 1, pp. 70-104
This case story covers the SAL Heavylift journey and how they tailored their strategy to address the opportunities within the market. The mapping and improvement of their value chain, business model and with it the service, revenue, value, cost, performance and operating model. Various details...