Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20
This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...