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Search: subject:"para-social interaction"
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Para-social interaction
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand
3
Markenartikel
3
Brand image
2
Brand management
2
Impulse buying
2
Interactive media
2
Interaktive Medien
2
Markenführung
2
Markenimage
2
para-social interaction
2
AI tour guide
1
Advertising
1
Advertising effects
1
Affiliative tendency
1
Arousal
1
Attitude toward people with disability
1
Bewertung
1
Beziehungsmarketing
1
Brand evaluation
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer engagement
1
Customer satisfaction
1
Emotion
1
Employee retention
1
Evaluation
1
Generation-Y
1
Individual differences
1
Influencer advertising
1
Instant messaging
1
Internet
1
Internet celebrity
1
Internet marketing
1
Kaufentscheidung
1
Kundenzufriedenheit
1
Live streaming commerce
1
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research-article
1
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English
10
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Beckert, Johannes
1
Chang, Dae Ryun
1
Chang, Ying
1
Doh, Sun-Jae
1
Duan, Yucong
1
Fu, Jen-Ruei
1
Gan, Chin Lay
1
Guo, Rui
1
Hou, Ru-Jing
1
Hsu, Chiung-Wen
1
Hu, Fang-Tzu
1
Kim, Eun-Ho
1
Kim, Qurie
1
Lee, Jung Eun
1
Lee, Yi Yong
1
Li, Qi
1
Li, Tian-Ge
1
Naderer, Brigitte
1
Song, Mengmeng
1
Wang, Edward Shih-Tse
1
Wang, Yuchen
1
Watkins, Brandi
1
Wu, Jen-Her
1
Xu, Xiaoyu
1
Yoo, Dongho
1
Zhang, Chubing
1
Zhang, Zhuo-Ping
1
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Journal of business research : JBR
2
Industrial Management & Data Systems
1
International journal of advertising : the review of marketing communications
1
Journal of electronic commerce research : JECR
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
Other ZBW resources
1
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How about non-human tour guides? : the influence of AI tour guides' dress and conversation style on the intention of consumers to continue using them
Wang, Yuchen
;
Song, Mengmeng
;
Guo, Rui
;
Duan, Yucong
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014513589
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Live-streaming shopping: the impacts of
para-social
interaction
and local presence on impulse buying through shopping value
Fu, Jen-Ruei
;
Hsu, Chiung-Wen
- In:
Industrial Management & Data Systems
123
(
2023
)
7
,
pp. 1861-1886
upon the value theory to theorize how the product (i.e., local presence) and
para-social
interaction
(PSI) in live …
Persistent link: https://www.econbiz.de/10014825597
Saved in:
4
A study on the effects of background film music valence on
para-social
interaction
and consumer attitudes toward social enterprises
Chang, Dae Ryun
;
Kim, Qurie
- In:
Journal of business research : JBR
142
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013168121
Saved in:
5
Effect of WeChat interaction on brand evaluation : a moderated mediation model of
para-social
interaction
and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
6
Influence of self-disclosure of Internet celebrities on normative commitment : the mediating role of
para-social
interaction
Wang, Edward Shih-Tse
;
Hu, Fang-Tzu
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 292-309
Persistent link: https://www.econbiz.de/10013277428
Saved in:
7
Self-construal on brand fan pages : the mediating effect of
para-social
interaction
and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
8
What drives consumer shopping behavior in live streaming commerce?
Xu, Xiaoyu
;
Wu, Jen-Her
;
Li, Qi
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012296007
Saved in:
9
Applications of SOR and para-social interactions (PSI) towards impulse buying : the Malaysian perspective
Lee, Yi Yong
;
Gan, Chin Lay
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012296862
Saved in:
10
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Lee, Jung Eun
;
Watkins, Brandi
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5753-5760
Persistent link: https://www.econbiz.de/10011597491
Saved in:
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