Mege, Stacia Reviany; Oematan, Grouse - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 192-207
Manuscript type: Research Article. Research Aims: Telling a story about the past identity of a product is believed to … stimulus. Research Findings: The result revealed that people who are aware of the past identity of the product perceived that … help improve the positive perception towards the product. Certain product has gone through transformation from its past …