Tom, Matthew A.; LaPlante, Debi A.; Shaffer, Howard J. - In: Journal of Gambling Business and Economics 8 (2014) 1, pp. 73-100
Using records of Internet gambling subscribers (n = 1,384), this study tested the Pareto principle: about 20% of customers, “the vital few,” are responsible for about 80% of the activity, while 80%, “the trivial many,” are responsible for the remaining 20%. Participants completed the...