Kazungu, Isaac - In: Cogent business & management 11 (2024) 1, pp. 1-17
consumer attitudes, little has been documented on their marketing patterns. This study examines the influence of socio …-economic factors and market patterns on AIV marketing among smallholder farmers in Arusha Tanzania. The study applied a cross … contributes to the body of knowledge on the need for policy reforms to enhance AIV marketing patterns in developing economies …