According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing). Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the...

The paper is intended to point out at the relation between security and its key vehicle that is humans themselves. It presents an option to strengthen security through purposeful education of peiple and their comprehensive training in peaceful settlement of conflicts.