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Search: subject:"perceived surprise"
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perceived surprise
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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3
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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