Search Results - subject:"permission marketing"

Permission marketing strategy shaping consumer behaviour through online communication channels

Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18

Persistent link: https://www.econbiz.de/10014287244

Permission marketing : a systematic review of 22 Years of research

Swain, Swapnarag; Jebarajakirthy, Charles; Maseeh, … - In: Marketing intelligence & planning 41 (2023) 3, pp. 310-328

Persistent link: https://www.econbiz.de/10014312983

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain

Nigam, Achint; Behl, Abhishek; Pereira, Vijay; Sangal, … - In: Industrial Management & Data Systems 123 (2022) 1, pp. 155-187

offline/omnichannel retailers in reviving sales via permission marketing for impulse products. Design/methodology/approach The …. Practical implications The authors suggest that marketers primarily from an offline/omnichannel store should adapt to permission … marketing and use technologies like blockchain for the digital transformation of their marketing strategies. Doing so can help …

Persistent link: https://www.econbiz.de/10014826437

Ethical concerns of consumers in mobile marketing

Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10012253761

Permission marketing and privacy concerns : why do customers (not) grant permissions?

Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

Persistent link: https://www.econbiz.de/10011743757

Carefulness matters : consumer responses to short message service advertising

Tseng, Fan-Chen; Teng, Ching-I - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 525-550

Persistent link: https://www.econbiz.de/10011550943

Permission email marketing and its influence on online shopping

Reimers, Vaughan; Chao, Chih-Wei; Gorman, Sarah - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 308-322

Persistent link: https://www.econbiz.de/10011562927

Self-authored interest profiles for personalised recommendations

Binns, Reuben - In: International journal of internet marketing and … 10 (2016) 3, pp. 207-222

Persistent link: https://www.econbiz.de/10011665140

Tourists’ intention to give permission via mobile technology in Thailand

Erawan, Theera - In: Journal of Hospitality and Tourism Technology 7 (2016) 4, pp. 330-346

Purpose The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and empirical testing. Design/methodology/approach A conceptual framework was developed based on a “three-pronged...

Persistent link: https://www.econbiz.de/10014874337

Mobile advertising : a review of the literature

Billore, Aditya; Sadh, Ashish - In: The marketing review 15 (2015) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10011504713