consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet … enterprise's attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The … content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of …

consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet … enterprise's attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The … content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of …

life cycle and each stage of this process requires adoption and use of external and internal personnel marketing tools. At … the labor markets (external and internal) is initiated by the personnel marketing product. It is defined by three levels …-employer interaction. Through the activities of external (employee attraction) or internal (employee retention) personnel marketing the …

The article justifies the process of selection of directions of personnel marketing. The process is based on the 8 …-stage scheme of managerial decision making and envisages: formation and specification of goals of the personnel marketing … formation of the common strategy of the personnel marketing, search for and selection of a maximally satisfactory variant of …

The paper focuses on personnel marketing, which treats employees like customers as part of an innovative approach in …