De la Gala-Velasquez, Bernardo Ramón Dante; … - In: International Journal of Tourism Cities 9 (2023) 1, pp. 35-50
organizational flexibility and pioneering behavior in tourism firms in Arequipa, Peru. This study aims to delve into the antecedents … of pioneering orientation understood as a strategic stance that favors the creation and launch of new products in the … method. Findings The results show that organizational flexibility has a positive impact on pioneering behavior, while market …