//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"polarisation index"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Performance measurement
2
Performance-Messung
2
Relationship marketing
2
Age group
1
Altersgruppe
1
Brand loyalty
1
Brand performance measures
1
Customer satisfaction
1
Dirichlet model
1
Elderly people
1
Food
1
Juster scale
1
Kundenzufriedenheit
1
Lebensmittel
1
Markentreue
1
Older consumers
1
Polarisation index
1
brand performance measures
1
duplication of purchase law
1
light brands
1
loyalty
1
polarisation index
1
Ältere Menschen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chrysochou, Polymeros
1
Corsi, Armando Maria
1
Driesener, Carl
1
Feetham, Pamela
1
Mecredy, Philip
1
Sjostrom, Therese
1
Stern, Philip
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
European journal of marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
2
Are food brands that carry light different?
Sjostrom, Therese
;
Corsi, Armando Maria
;
Driesener, Carl
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->