Eggers, J. P.; Grajek, Michał; Kretschmer, Tobias - 2012 - (R2)
We study how two distinct types of pre-entry experience - core technological experience and market-based complementary … experience and the preferences of heterogeneous consumer segments. Specifically, we suggest that firms with pre-entry experience … early the firm must enter early to benefit. Conversely, firms with pre-entry experience in the focal market will attract a …