Beuckelaer, Alain De; Kampen, Jarl; Trijp, J. Van - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 1063-1076
The popular use of graded paired comparisons in empirical studies assessing consumers’ preferences, and the potential effect of cross-national differences in (extreme) response styles on the quality of graded paired comparison data, supply ample reasons for an empirical verification of the...