Šramová, Blandína; Pavelka, Jirí - In: Young Consumers 18 (2017) 2, pp. 121-140
Purpose The purpose of the study was to ascertain how preschool children consume media, which types of media content … interviews have revealed four key factors which frame and express the Czech preschool children’s reception and consumption of the … media and their consumer behavior: media, media format and media content choice of preschool children; ritualization of the …