Roy, Souvik; Ponnam, Abhilash; Mandal, Santanu - In: Journal of Electronic Commerce in Organizations (JECO) 15 (2017) 1, pp. 23-43
The purpose of this paper is to comprehend the causes and outcomes of smart phone application retention. To address this question, the authors propose a construct called app attachment and establish antecedents and consequences of the same. This study conceptualizes attachment with smart phone...