measures. Moreover, concerns for privacy and previous experience with spyware and adware are likely to evoke both tactical and …

This paper examines the effect of privacy concerns on purchase likelihood. In many consumer-seller relationships … marketer provide a statement of their privacy policies to consumers. Secondary disclosure is a key aspect of privacy policies …. Consumers are concerned about giving up privacy, but the impact of such concerns on purchase behavior is unclear. By integrating …

Purpose – This paper aims to examine privacy breaches in personal health record information that expose consumers to … privacy are not extended to database companies that aggregate data for electronic medical records, a source of highly … – Consumer education is warranted to ensure awareness of privacy breaches and vigilance against loss of personal and protected …

Purpose – This paper aims to develop a customer typology based on consumer attitude towards information privacy and … examine the driving factors of privacy concern. Design/methodology/approach – A sample of 456 Australian consumers who have … applied for a credit card or mortgage is used in this study. Consumer concern with privacy statements, the privacy legislation …

Purpose – The purpose of this paper is to investigate the threats to patient privacy inherent in the movement to reduce … organizational theories to the health care information privacy arena, and predicts different privacy outcomes depending on the model … patient health care information privacy, can predict the relative safety of information based on the organizational model used …

Purpose – Privacy is a topic of major interest to the marketing community that has fuelled the development of legal and … novel approaches to privacy protection. Design/methodology/approach – The paper presents a semiotic framework identifying … literature available on the reasons for privacy breaches, and advances the understanding of the role of employees in safeguarding …

Purpose – This paper aims on one hand to provide a comparison of mobile consumers' perceptions regarding privacy issues … the strategic approach taken by respondents for protecting their privacy. Design/methodology/approach – Both secondary and … primary data are collected and analysed. Secondary data collection focuses on the topic of consumer privacy issues in mobile …

Purpose – The purpose of this paper is to examine the extent to which financial privacy is present and necessary in … to privacy is taken seriously and private information in the financial activities is protected by law. The legislation in … the USA is typically systematic and complete. The fact that financial privacy protection is sparsely stipulated in finance …

implement e‐mail policies to protect both business interests and the privacy of employees. However, very little is known about … justification) on perceptions of invasion of privacy (invasiveness) and fairness. Findings – Results indicate that policy …, privacy values are related to both invasiveness and fairness, and moderated the effect of policy restrictiveness on fairness …