Camacho, Luis J.; Ramírez-Correa, Patricio; … - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-14
. This study evaluated the direct effects of consumer xenoncentrism on product attitude and purchase intention of imported … products' product attitude (G: R2 = 0.254; L: R2 = 0.121; H: R2 = 0.327) and purchase intention (G: R2 = 0.454; L: R2 = 0 …