Arrondo, Ruben; Garcia, Nuria; González Fidalgo, Eduardo - In: BRQ Business Research Quarterly 21 (2018) 4, pp. 215-224
careful assessment of the product attributes. Product efficiency evaluation establishes the relative appeal of a product, when … hedonic pricing with frontier analysis to estimate product efficiency, which is a novel approach. We apply this method to the …. Overpriced products adjust prices down quickly gaining comparative appeal. Another interesting finding is that product efficiency …