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Search: subject:"product extension"
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B-to-B-Marketing
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Entrepreneurship and regional development : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Resource bricolage and growth of product and market scope in social enterprises
Tasavori, Misagh
;
Kwong, Caleb
;
Pruthi, Sarika
- In:
Entrepreneurship and regional development : an …
30
(
2018
)
3/4
,
pp. 336-361
Persistent link: https://www.econbiz.de/10011883435
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Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
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Configuration of
product
extension
services in servitisation using an ontology-based approach
Shen, Jin
;
Wang, Liya
;
Sun, Yiwen
- In:
International journal of production research
50
(
2012
)
22
,
pp. 6469-6488
Persistent link: https://www.econbiz.de/10009673557
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