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Search: subject:"product fit"
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Consumer behaviour
12
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12
Brand image
6
Markenimage
6
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5
Markenführung
5
Product fit uncertainty
4
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4
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4
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3
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3
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3
product fit uncertainty
3
ABC model of attitude
2
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2
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2
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2
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Product fit
2
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brand fit
2
product fit
2
product returns
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1
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Ho, Han-Chiang
2
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2
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1
Aneja, Yash P.
1
Aritejo, Bayu Aji
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1
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1
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Information systems research : ISR
2
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European research studies
1
Global journal of business research : GJBR
1
International journal of production economics
1
Journal of Product & Brand Management
1
Journal of global fashion marketing : JGfM
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
Omega : the international journal of management science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
17
Other ZBW resources
1
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1
Jack of all trades, master of everything? : competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
Aritejo, Bayu Aji
;
Paramita, Widya
;
Nugroho, Sahid Susilo
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 382-396
Persistent link: https://www.econbiz.de/10015051291
Saved in:
2
Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
Livestream e-commerce in a platform supply chain : a
product-fit
uncertainty reduction perspective
Cui, Xueqing
;
Li, Yongjian
;
Li, Xiang
;
Fang, Shulin
- In:
International journal of production economics
258
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282849
Saved in:
5
Returns operations in omnichannel retailing with buy-online-and-return-to-store
Yang, Lu
;
Li, Xiangyong
;
Xia, Ye
;
Aneja, Yash P.
- In:
Omega : the international journal of management science
119
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014444527
Saved in:
6
Examining the effects of authenticity fit and association fit : a digital human avatar endorsement model
Li, Jian
;
Huang, Jinsong
;
Li, Yaqi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014265695
Saved in:
7
Retail distribution strategy with outlet stores
Bai, Jiaru
;
Gurnani, Haresh
;
Yin, Shuya
- In:
Production and operations management : the flagship …
31
(
2022
)
1
,
pp. 281-303
Persistent link: https://www.econbiz.de/10013163855
Saved in:
8
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
9
Do fit opinions matter? : the impact of fit context on online product returns
Yang Wang
;
Ramachandran, Vandana
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012594947
Saved in:
10
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
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