Search Results - subject:"product research"

The interface between marketing and R&D based on process management

Ding, Qiaoying - In: International journal of technology management : IJTM 91 (2023) 1/2, pp. 39-52

Persistent link: https://www.econbiz.de/10013503949

Vertical differentiation, uncertainty, product R & D and policy instruments in a North-South duopoly

Berthoumieu, Julien; Lamani, Viola - In: Revue d'économie politique 130 (2020) 3, pp. 441-472

Persistent link: https://www.econbiz.de/10012643735

Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior

Punj, Girish - In: Marketing Letters 24 (2013) 1, pp. 97-108

The purpose of the research is to investigate whether consumers who conduct online product research also more likely to … consumer posting an online review conditional on having conducted online product research. Data from a nationally … characteristics of consumers who have a greater propensity to conduct online product research but a lower tendency to post online …

Persistent link: https://www.econbiz.de/10010867873

Recommendation Guiding Principles for the Development of Tobacco Product Research and Testing Capacity and Proposed Protocols for the Initiation of Tobacco Product Testing

Initiative, Tobacco Free - Center for Tobacco Control Research and Education, UC …; … - 2004

This recommendation is the sixth in a series of recommendations formulated by the WHO Study Group on Tobacco Product Regulation (TobReg).1 The purpose of this recommendation is to promulgate the principles that should guide the development of the laboratory capacity required to enable...

Persistent link: https://www.econbiz.de/10010843283

Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10010297768

Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2001

Persistent link: https://www.econbiz.de/10005098359

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10011446211

How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

Banerjee, Sumitro; Sarvary, Miklos - In: Quantitative Marketing and Economics 7 (2009) 4, pp. 445-481

Persistent link: https://www.econbiz.de/10008565171

—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Golder, Peter N.; Shacham, Rachel; Mitra, Debanjan - In: Marketing Science 28 (2009) 1, pp. 166-179

Innovation research tends to consider only the post-commercialization period or examine a few innovations through case studies. In this study, we examine 29 radical innovations from initial concept to mass-market commercialization. We find that these innovations were developed over an average of...

Persistent link: https://www.econbiz.de/10008788201

—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival

Markovitch, Dmitri G.; Golder, Peter N. - In: Marketing Science 27 (2008) 4, pp. 717-729

We evaluate whether stock prices can predict the sales takeoff and the long-term survival of firms at takeoff. We find that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff. Moreover, we find that negative abnormal returns in...

Persistent link: https://www.econbiz.de/10008788137