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Search: subject:"product type"
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Consumer behaviour
64
Product type
64
Konsumentenverhalten
57
product type
30
Advertising effects
19
Werbewirkung
19
Online retailing
16
Online-Handel
16
Advertising
11
E-commerce
10
Cause-related marketing
9
Electronic Commerce
9
Emotion
9
Internet marketing
9
Online-Marketing
9
Werbung
9
Social Web
8
Social web
8
Beziehungsmarketing
7
Cause-Related Marketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Experiment
6
Markenimage
6
Brand management
5
Cognition
5
Customer satisfaction
5
Einzelhandel
5
Kognition
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Retail trade
5
Mobile coupon redemption
4
Productivity
4
Produktivität
4
Regulatory focus
4
Shopping motivation
4
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Undetermined
73
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10
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Article
95
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5
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research-article
15
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2
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Arbeitspapier
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English
93
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7
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Chang, Chun-Tuan
4
Khajehzadeh, Saman
4
Linders, Gert-Jan M.
4
Oppewal, Harmen
4
Rietveld, Piet
4
Tojib, Dewi
4
Choi, Yung Kyun
3
Chu, Xing-Yu
3
Jin, Jia
3
Chen, Pei-Chi
2
Chladek, Anja
2
Florack, Arnd
2
Gallego, M. Dolores
2
Gao, Yu
2
Groot, Henri L.F. de
2
Hietamäki, Sanna
2
Hietaranta-Luoma, Hanna-Leena
2
Hong, Yili
2
Hopia, Anu
2
Jiang, Pingjun
2
Jokitalo, Maijastiina
2
Karhu, Hannu
2
Kleber, Janet
2
Lai, Kee-hung
2
López-Jiménez, David
2
Melero, Iguácel
2
Montaner, Teresa
2
Park, Jieun
2
Shi, Wenhua
2
Tang, Lingshu
2
Wang, Ailian
2
Zhang, Lingling
2
Zhang, Xiaohang
2
Zhu, Yameng
2
Aali, Abdulrahman Yousef al-
1
Acikgoz, Fulya
1
Andersen, Peter
1
Argyriou, Evmorfia
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
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NET Institute
1
Tinbergen Institute
1
Tinbergen Instituut
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Journal of business research : JBR
8
Journal of retailing and consumer services
6
Electronic commerce research
4
Journal of Consumer Marketing
4
The journal of consumer marketing
4
European Journal of Marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business & Industrial Marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Tinbergen Institute Discussion Papers
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Digital Business in Africa : Social Media and Related Technologies
1
Discussion paper / Tinbergen Institute
1
European Journal of Management and Business Economics (EJM&BE)
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International Journal of Applied Management Science
1
International Journal of Production Economics
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of financial services management : IJFSM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management : IJLSM
1
International journal of production economics
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
Journal of Business Research
1
Journal of Contemporary Marketing Science
1
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ECONIS (ZBW)
75
Other ZBW resources
16
RePEc
7
EconStor
2
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100
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1
Testing the influence of donation message-framing, donation size, and
product
type
(Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and
product
type
Nguyen, Chi T. K.
;
Park, Jusik
- In:
Journal of international trade & commerce
18
(
2022
)
5
,
pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
Saved in:
3
The impact of feedback on consumer's emotional state in post purchase context : exploring moderating factors
Sfar, Nadia
- In:
International journal of quality and service sciences
16
(
2024
)
1
,
pp. 120-143
Persistent link: https://www.econbiz.de/10014514145
Saved in:
4
A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Piao, Zhenxian Zoey
;
Kang, Gi Won
;
Kim, Sungeun
;
Bai, Billy
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 622-638
Persistent link: https://www.econbiz.de/10014633666
Saved in:
5
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
6
Brand avatar present or absent? : investigate brand avatar and consumer forgiveness in public apology
Wang, Xueying
;
Zhang, Yuexian
- In:
Journal of service theory and practice
34
(
2024
)
5
,
pp. 689-709
Persistent link: https://www.econbiz.de/10015055445
Saved in:
7
The effects of review presentation formats on consumers' purchase intention
Li, Cong
;
Liu, Yuming
;
Du, Rong
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012614610
Saved in:
8
Impact of streamers' characteristics on sales performance of search and experience products : evidence from Douyin
Yang, Xiao
;
Liu, Ying
;
Dong, Jichang
;
Li, Sirui
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240273
Saved in:
9
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
10
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
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