Search Results - subject:"productization"

Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B

Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289

Persistent link: https://www.econbiz.de/10013539114

Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process

Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43

Persistent link: https://www.econbiz.de/10014282225

Productization of industrial side streams into by-products-case: Fiber sludge from pulp and paper industry

Leppänen, Tero; Mustonen, Erno; Saarela, Henri; … - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-15

. From different ways of implementing circular economy, this study focuses on the productization of industrial side streams …, which carry a great deal of underutilized potential. In this article, the productization of pulp and paper industry side … what is being sold for what purposes, through productization. This study found that the productization of side streams …

Persistent link: https://www.econbiz.de/10012620494

Productization of industrial side streams into by-products-case : fiber sludge from pulp and paper industry

Leppänen, Tero; Mustonen, Erno; Saarela, Henri; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/185, pp. 1-15

Persistent link: https://www.econbiz.de/10012414517

Commercial and technical productization for fact-based product portfolio management over lifecycle

Lahtinen, Niko; Mustonen, Erno; Harkonen, Janne - In: IEEE transactions on engineering management : EM 68 (2021) 6, pp. 1826-1838

Persistent link: https://www.econbiz.de/10013187984

Service products and productization

Wirtz, Jochen; Fritze, Martin Paul; Jaakkola, Elina; … - In: Journal of business research : JBR 137 (2021), pp. 411-421

Persistent link: https://www.econbiz.de/10012665779

Service productisation : systematising and defining an offering

Harkonen, Janne; Tolonen, Arto; Haapasalo, Harri - In: Journal of service management 28 (2017) 5, pp. 936-971

Persistent link: https://www.econbiz.de/10011801843

Service productisation: systematising and defining an offering

Harkonen, Janne; Tolonen, Arto; Haapasalo, Harri - In: Journal of Service Management 28 (2017) 5, pp. 936-971

Purpose The previous literature has indicated that the productisation of services may play a role in service management, although a certain level of obscurity still surrounds the concept. Therefore, the purpose of this paper is to clarify the meaning of service productisation (SP) as well as to...

Persistent link: https://www.econbiz.de/10014894766

Productization of University Services

Aapaoja, Aki; Kujala, Jaakko; Pesonen, Lasse TT - In: International Journal of Synergy and Research 1 (2012) 1, pp. 89-106

of this paper is to analyze how productization of services can be used to enhance university-industry (U-I) co … of co-operation through the productization of university services. Results are derived from the analysis of both existing … literature and empirical case study. Findings – The study finds that through productization, U-I co-operation can be enhanced …

Persistent link: https://www.econbiz.de/10010739399

Productization of knowledge-intensive services : enabling knowledge sharing and cross-unit collaboration

Valtakoski, Aku; Järvi, Katriina - In: Journal of service management 27 (2016) 3, pp. 360-390

Persistent link: https://www.econbiz.de/10011583579