Nair, Suresh K.; Thakur, Lakshman S.; Wen, Kuang-Wei - In: Management Science 41 (1995) 5, pp. 767-785
Many practical product line design problems have large numbers of attributes and levels. In this case, if most attribute level combinations define feasible products, constructing product lines directly from part-worths data is necessary. For three typical formulations of this important problem,...