Choi, S. Chan; Desarbo, Wayne S.; Harker, Patrick T. - In: Management Science 38 (1992) 1, pp. 75-86
Choi, DeSarbo and Harker (1990) have recently proposed a numerical methodology for optimal product positioning and pricing under the assumption that the incumbents react only with price changes in the short run. The current note extends this methodology to include incumbents' long-run strategy...