Fischer, Gregory W.; Damodaran, Nirmala; Laskey, Kathryn B. - In: Management Science 33 (1987) 2, pp. 198-214
A proxy attribute is an indirect measure of an ultimate decision objective. Keeney and Raiffa (Keeney, R. L., H. Raiffa … utility functions over proxy attributes requires complex inferences that may exceed the human capacity for consistent judgment … attribute "pollution control cost" and the proxy attribute "pollution emissions level" (which served as an indirect measure of …