Shahzad, Muhammad Faisal; Salo, Jari - In: Journal of Contemporary Marketing Science 6 (2023) 3, pp. 189-209
Purpose This study undertakes a comprehensive exploration of the relationships between psychological ownership (PO) in … an EEG emotive insight device, offering valuable insights into the factors associated with psychological ownership. This …. Findings The research findings demonstrated multiple positive associations with psychological ownership (PO). Perceived control …