Aimer Cortez Alejandro, Klender; Rodríguez García, Martha - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 79-95
Purpose - This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in … that purchase intention depends on the consumer's perceived value and the perception of having a potential contagion and …. Findings - The findings indicate that the probability of the purchase intention of rapid COVID tests increases when consumers …