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Search: subject:"rebranding"
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Brand management
41
Markenführung
41
rebranding
25
Brand image
23
Markenimage
23
Rebranding
23
Consumer behaviour
16
Konsumentenverhalten
15
Brand
13
Markenartikel
13
Organizational change
11
Corporate rebranding
9
Organisatorischer Wandel
9
Branding
6
Corporate branding
6
Nonprofit organization
5
Nonprofit-Organisation
5
Brand architecture
4
Brand identity
4
Corporate culture
4
India
4
Indien
4
Markenarchitektur
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Unternehmenskultur
4
brand
4
corporate rebranding
4
Ankündigungseffekt
3
Announcement effect
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand attachment
3
Brand equity
3
Brand name
3
Börsenkurs
3
Capital income
3
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Undetermined
42
Free
16
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Article
68
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7
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43
Aufsatz in Zeitschrift
43
research-article
8
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3
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3
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2
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2
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2
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1
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English
65
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10
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Juntunen, Mari
4
Arora, Sangeeta
3
Collange, Véronique
3
Kaul, Pushpanjali
3
Bishop, Melissa
2
Bonache, Adrien
2
Chad, Paul
2
Hebblethwaite, Denisa
2
Kuntjara, Hadi
2
Lee, Zoe
2
Mida, Faouzia
2
Parsons, Andrew G.
2
Peterson, Mark
2
Son, Sungwook
2
Spence, Mark T.
2
Williams, Antonio S.
2
Zghidi, Afef Ben Youssef
2
Al Shebil, Saleh
1
AlShebil, Saleh
1
Amoako, George K.
1
Andreea, Munteanu
1
Attatsitsey, Mayqueen
1
Barnwal, Monika
1
Basu, Meheli
1
Beise-Zee, Rian
1
Blazquez Cano, Marta
1
Boers, Börje
1
Bolhuis, Wendy
1
Borges, Maria Rosa
1
Bosch, Annette L. M. van den
1
Bourne, Humphrey
1
Bowen, John
1
Branca, Ana Sofia
1
Brew, Yaw
1
Brown, Stephen
1
Brummel, Bradley J.
1
Brunninge, Olof
1
CORBOS, Razvan-Andrei
1
Cabulea, Lucia
1
Calantone, Roger J.
1
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Department of Economics, School of Business
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
ISEG - School of Economics and Management, Department of Economics, University of Lisbon
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of Product & Brand Management
3
International journal of business and globalisation : IJBG
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Ovidius University Annals, Economic Sciences Series
2
Qualitative market research : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
African journal of economic and management studies
1
Annales Universitatis Apulensis Series Oeconomica
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Management
1
Baltic journal of management
1
Business and Economic Research : BER
1
Corporate reputation review : an international journal
1
EuroMed journal of management
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Future-focused strategic marketing
1
Interdisciplinary management research XVI ; 1
1
International Conference on Management (ICM 2011) Proceeding
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Hospitality and Event Management
1
International journal of diplomacy and economy
1
International journal of financial services management : IJFSM
1
International journal of sports marketing & sponsorship
1
International studies of management and organization
1
Journal of Consumer Marketing
1
Journal of Place Management and Development
1
Journal of family business management : JFBM
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
48
RePEc
14
Other ZBW resources
12
BASE
1
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1
Ceasing to communicate public family firm identity : the decoupling of internally experienced and externally communicated identities
Boers, Börje
;
Ljungkvist, Torbjörn
;
Brunninge, Olof
- In:
Journal of family business management : JFBM
14
(
2024
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10014524950
Saved in:
2
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
3
Investigating nexus between corporate
re-branding
and stock market performance : a study of Indian service sector
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
Managerial finance
50
(
2024
)
6
,
pp. 1153-1173
Persistent link: https://www.econbiz.de/10015049371
Saved in:
4
What happens after product
rebranding
: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty
Mensah, Isaac
;
Brew, Yaw
- In:
African journal of economic and management studies
15
(
2024
)
3
,
pp. 366-379
Persistent link: https://www.econbiz.de/10015064567
Saved in:
5
Essays in behavioral finance
Cochardt, Alexander Elmar
-
2021
Persistent link: https://www.econbiz.de/10013348543
Saved in:
6
Corporate
rebranding
: an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
7
The influence of logo change on brand loyalty and the role of attitude toward
rebranding
and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
8
Rebranding
: review, conceptualization, and research propositions
Liu, Richie L.
;
Sprott, David E.
;
Joireman, Jeff
; …
- In:
Future-focused strategic marketing
,
(pp. 129-158)
.
2019
Persistent link: https://www.econbiz.de/10012165342
Saved in:
9
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
10
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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