GEANGU, Petronela Iuliana; GÂRDAN, Daniel Adrian; … - In: Annals of Spiru Haret University, Economic Series 1 (2010) 3, pp. 139-151
The relation between provider and customer in the services area, mainly medical, represents a fundamental desideratum. This type of relation derives from a two-way involvement of both parts at the entire marketing mix level. The base of new marketing strategies that imply effective relation...