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Search: subject:"relational communication strategies"
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European journal of marketing
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Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla
;
Bortoluzzo, Adriana Bruscato
;
Claro, …
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 952-985
Persistent link: https://www.econbiz.de/10015047349
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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