Rawwas, Mohammed; Arjoon, Surendra; Sidani, Yusuf - In: Journal of Business Ethics 117 (2013) 3, pp. 525-539
A vast majority of marketing theory and research has focused on relativism and idealism in order to understand ethical … linking it to personal moral philosophies (idealism and relativism) and optimism to explain various ethically challenging … moral philosophies (idealism and relativism), and their influence on mild and severe levels of unethical behaviors was …