practices. The aim of this study is to explore the impact of CSR activities in building customer trust and company reputation … responsibility and philanthropic responsibility can directly influence corporate reputation. In addition, three dimensions of trust … strengthen the link between CSR initiatives and company reputation. Among them, social benevolence trust plays the most critical …

reputation of a corporate group. In other words, this research attempts to demonstrate the impact of the "industrial halo" on the … assessment of corporate reputation, given that, to date, the academic literature has not considered industry as an explanatory … variable in the assessment of the reputation of private companies. Design/methodology/approach A sample of 43 Spanish companies …

development of corporate reputation, as perceived by multiple stakeholders. Moreover, we clarified how the interplay of various …

accounting firm’s reputation as an auditor. They may negatively affect the Big Four, its clients, and client stakeholders. From …, such as Germany, are of particular interest in this context because they rely on reputation risks to motivate Big Four … that KPMG allows clients more opportunistic accounting choices. Overall, our analysis suggests that reputation may be …