Chan, Jennifer Kim Lian; Tay, Kai Xin - In: International Journal of Culture, Tourism and … 10 (2016) 2, pp. 121-137
Purpose The purpose of this paper is to identify the key motivators triggering tour operators to practise responsible tourism in Kinabalu Park. Design/methodology/approach Inductive and phenomenological research data were collected via in-depth interviews with 25 tour operators guiding tours in...