Li, Zhiyong; Cui, Rui; Li, Li; Hu, Yingli; Ranasinghe, Ruwan - In: International Journal of Tourism and Hospitality … 2 (2018) 1, pp. 1-17
This article integrates the concept of inertia into a tourism context to understand how repeat visitors act and make revisit decisions. Moderating effect of zone of tolerance (ZOT), switching barriers (SWI) and external opportunity (OPP) on the sequential development of inertial behavior was...