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Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
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